Instagram Reels Calculator
Calculate your potential earnings from Instagram Reels that use your audio. Instagram shares 20% of ad revenue with creators based on qualified views and CPM rates.
20%
Revenue share
$5.00
Average CPM
CPM-Based
Calculation model
Qualified
Views only
Instagram Calculator
Enter the total qualified views for Reels using your audio
$
Cost per 1,000 ad impressions. Instagram average is around $5.00
Instagram Revenue Breakdown
Total Ad Revenue
$5,000.00
(1,000,000 ÷ 1,000) × $5.00
Your Share (20%)
$1,000.00
$5,000.00 × 20%
Revenue Formula
Revenue = (Views ÷ 1,000 × CPM) × 0.20
Example: (1,000,000 ÷ 1,000 × $5.00) × 20% = $1,000.00
Instagram shares 20% of ad revenue with creators for Reels that use original audio. CPM varies by audience demographics, engagement, and market conditions.
Instagram Reels Monetization
How Revenue Share Works
- • Instagram keeps 80% of ad revenue
- • Creators receive 20% of ad revenue
- • Based on qualified views only
- • CPM varies by audience and engagement
Qualified Views
- • Views from eligible countries
- • Views that can show ads
- • Views from users in target demographics
- • Usually 60-80% of total views
CPM Factors
- • Audience age and demographics
- • Geographic location of viewers
- • Content category and engagement
- • Seasonal advertising demand
Optimization Strategies
- • Target high-CPM demographics (25-45)
- • Create engaging content for premium markets
- • Use trending audio and hashtags
- • Post during peak engagement hours
Revenue Formula Breakdown
Step 1: Calculate total ad revenue: (Views ÷ 1,000) × CPM
Step 2: Apply revenue share: Total Ad Revenue × 20%
Step 3: Deduct distributor fees (if applicable)
Example: 1M qualified views × $5 CPM = $5,000 ad revenue × 20% = $1,000 earnings